FAQ

Answers to your questions

Everything you've wanted to ask before working with us — answered honestly, without the marketing fluff.

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Select a service category to browse the most common questions we get from prospective clients. Don't see your question? Just reach out — we're happy to talk.

Most agencies optimise for vanity metrics — impressions, reach, clicks. We build every campaign around one thing: revenue. From day one, we tie our work to your unit economics: cost per acquisition, return on ad spend, and lifetime value. We also maintain full transparency — you see every rupee spent and every result delivered, with no lock-in contracts after the first engagement.
Our core expertise lies in Meta (Facebook & Instagram), Google Ads (Search, Shopping, Display, YouTube), and programmatic platforms. We also have growing capability on LinkedIn for B2B clients, and Snapchat/Pinterest for relevant consumer brands. We match platform mix to your audience and category — not a one-size-fits-all playbook.
We typically recommend a minimum media spend of ₹2–3 lakhs per month to generate statistically meaningful data and optimise properly. Below that threshold, the learning phase takes too long and results are difficult to read. That said, we work with businesses at all stages — if your budget is smaller, we'll tell you honestly what's achievable and build a roadmap to scale.
We use a rigorous creative-testing framework from week one — multiple ad variants per audience, rapid iteration based on performance signals, and strict negative audience exclusions. Budgets are allocated dynamically: underperforming ad sets are paused quickly, and winners are scaled fast. We also conduct monthly audits to catch audience fatigue and creative decay before they erode performance.
We work with a curated stack of the best tools for each task — GPT-4 and Claude for long-form content and strategy, Midjourney and Firefly for visual ideation, ElevenLabs for voiceovers, and custom-built automation pipelines using Make and n8n. We're platform-agnostic and always choose the right tool for the specific outcome, not the trendiest option.
For content pipelines and AI-assisted creative strategies, we can typically go from brief to live output in 2–3 weeks. For more complex integrations — such as AI chatbots, CRM automation, or custom model fine-tuning — timelines range from 4–8 weeks depending on your existing tech stack. We always start with a discovery sprint to scope accurately before committing to timelines.
No. Most of our AI Studio clients don't have dedicated tech teams, and we design our solutions accordingly. We handle all the technical implementation end-to-end — prompt engineering, API integrations, workflow automation, and QA. Where your team needs to be involved (e.g., brand approvals, content sign-off), we make that process as lightweight as possible with clear checkpoints and simple handoffs.
Honest answer: 3–6 months for meaningful organic traffic growth, and 6–12 months to reach full momentum. SEO compounds — the earlier you start, the more valuable your content library becomes. That said, we build a parallel mix of quick-win optimisations (fixing technical issues, refreshing existing pages) and longer-horizon content plays so you're not waiting for months with nothing to show.
Absolutely. Before we write a single word, we run a brand voice discovery session where we capture your tone, vocabulary preferences, topics you'll never touch, and the personality you want to project. We build a custom style guide for your brand that every writer and AI tool on our team follows. You'll see this clearly in the first content batch — if it's not right, we iterate until it is.

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